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    JoAnna Cassidy
    I am the experienced
    Brand Storyteller
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    Idea Guru
    Looking beyond normal ideas
    Striving for successful and unique

who am i

Working hard and creating success

Maybe you’ve started to wonder whether your current digital team is absolutely complete. Perhaps you’re pondering tomorrow’s greatest technical challenges and could use an informed opinion on the matter. Or maybe you’re just wondering who exactly is JoAnna Cassidy and what I can do for you. Take a look around and we think you’ll find the answers you’re looking for.


My aim is to say what I mean, know what I'm talking about, and create with a purpose. It’s that simple.


I believe in individual expertise and accountability. Coffee & Passion are my motivation, my enthusiasm pulls the switch and imagination drives my creative ideas.


Both quick on my feet and inventive with words. My intellectual capacity contributes to my clever ideas that carry from concept through execution.


Every great brand comes with a memorable personality. I believe in having one too! Each brand needs an identity that fully defines and personify its unique qualities.

Happy Clients
Happy Customers


Showcasing a variety of different mediums


85.5% HTML

80% Photoshop

75% Illustrator


What they think
Devin Christopher
Devin Christopher

TPN, New York, NY

I have had the extreme pleasure of working with Joanna on several projects, and feel very fortunate to have done so. Joanna has proven to be a great asset on all types of work ranging all the way from complete company rebranding to simple logo designs to designing collateral and more. When it comes to dealing with demanding clients and tight timelines, Joanna shines with her ability to explain creative in detail supported by logic and research. Joanna takes every request seriously and professionally, and has not delivered anything less than high quality work. I am certain that Joanna will succeed in whatever her future holds.

Jaime Krakow
Jaime Krakow

LBC Credit Partners, Philadelphia, PA

My company initially hired JoAnna to develop creative concepts to present and roll out the company's new Commitment and Core Values. This was a lengthy process that involved many changes and challenges (working with different personalities each with their own ideas), but JoAnna provided us creative concepts that were awesome and satisfied the different partners' different requirements. The final product was exactly what we wanted! Since then, we've used JoAnna for a few smaller projects and she has never failed to provide us with great creative concepts. We would not hesitate to use her again for future creative projects.

Jared Levin
Jared Levin

alphabroder, Trevose, PA

JoAnna is a phenomenal asset to our Marketing team...JoAnna is always looking to learn more and asks great questions along the way. JoAnna pulls inspiration from many different sources, most of which I would never have thought to use. Mood boards are often created to explain her vision. In almost every instance, these visions are perfected and realized - well in advance of the project deadline.

Prioritization is essential within our ever-changing company. JoAnna has rolled with it every step of the way, hitting every tight deadline we've put in front of her.

Not only does JoAnna bring phenomenal design to our company, but her friendly attitude has helped her build strong friendships with every member of our team.